From August 1st to 3rd, Waffo unveiled its one-stop game payment solutions at the 2025 ChinaJoy exhibition (Shanghai New International Expo Centre, Booth W4-A705).
As one of Asia's most influential digital entertainment expos, ChinaJoy gathers global game developers, publishers, platforms, and service providers. Waffo’s participation showcased its dedicated cross-border payment infrastructure, fraud risk management, and data insight solutions tailored for the gaming industry, attracting significant attention from industry clients and attendees.
01. Solving Payment Pain Points: A Tailored Solution for Game Globalisation
Against the backdrop of a saturated global gaming market and fading traffic dividends, more Chinese game developers are pivoting towards emerging markets in Southeast Asia, the Middle East, Latin America, and Africa.
However, payment issues have become the "invisible stumbling block" in this expansion.
Waffo addresses the common hurdles faced by the gaming industry overseas—such as mismatched payment methods, complex local currency settlements, high fraud risks, and subscription retention challenges. We presented a solution that is "Fast to Integrate, Stable in Collection, and Strong in Risk Control":
Localised Payment Coverage: Supporting 430+ local payment methods (APMs) globally, including ZaloPay (Vietnam), DANA (Indonesia), Touch ’n Go (Malaysia), GCash (Philippines), BitCash (Japan), JKOPay (Taiwan), and NaverPay (South Korea), catering to diverse local user preferences.
Intelligent Risk Control Engine: AI-driven identification of anomalous transactions and high-risk devices to prevent refund fraud and credit card theft.
Real-time Data Dashboard: Supports integration with data analytics platforms, allowing developers to monitor payment conversion, retention, and LTV (Lifetime Value) trends across markets in real-time.
02. Demos & Case Studies: Waffo’s Product Experience Wins Fans
During the exhibition, the Waffo booth received an enthusiastic response. The live demos attracted numerous game globalisation teams and developers for consultations, with many visitors returning for in-depth exchanges.
"In the past, our payment success rates in emerging markets were unstable, and often we couldn't even analyse the reasons," said an Operations Head of an SLG game who visited the booth. "You not only provide local payments but also allow us to reverse-check failure reasons and assist in optimising the payment link. This is exactly the capability we need."
Many clients expressed that they had missed out on new market dividends due to payment adaptation issues, or paid high "tuition fees" due to chargebacks and accidental bans.
The Waffo team shared multiple success stories. For instance, a casual game developer saw their payment success rate increase by 21% after integrating Waffo in Indonesia. Another simulation management mobile game adopted a subscription-based monetisation model, boosting user retention by over 33%.
Waffo’s product philosophy—"Payment as a Growth Engine"—received widespread recognition.
03. Built for Globalisation: Refining Payment Capabilities for Games
Participating in ChinaJoy was not just a window for Waffo to showcase its capabilities, but also an opportunity to deeply understand game developer needs and refine product details.
Looking ahead, Waffo will continue to expand its global payment network, enhance risk control precision, and build more flexible, intelligent, and growth-oriented global payment solutions around diverse scenarios like subscriptions, one-time purchases, and in-app purchases (IAP).
We are committed to helping Chinese game developers go further and steadier on the global stage.