Recently, Waffo announced a strategic partnership with ZaloPay and BlueFocus Media. This tripartite alliance aims to create innovative integrated advertising and marketing solutions, empowering more global brands to achieve market expansion and mutual growth in Southeast Asia.
This collaboration brings together three industry leaders:
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Waffo: Global payment infrastructure.
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ZaloPay: Vietnam's leading e-wallet and traffic ecosystem.
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BlueFocus Media: AI-driven global marketing solutions.
ZaloPay: The Financial Super App of Vietnam
ZaloPay stands as Vietnam's leading online payment platform, integrating diverse functions to meet users' daily life and business payment needs.
Managed by ZION Co., Ltd., ZaloPay is the only Vietnamese representative listed in the CNBC Top 200 Global FinTech Companies 2023.
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Massive Reach: After six years of development, ZaloPay has accrued 16 million regular users.
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Merchant Network: Established partnerships with 52,000+ domestic and international enterprises.
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Marketing Solutions: Beyond financial services for individuals, ZaloPay provides a comprehensive suite of marketing solutions. These tools help partners boost brand awareness, reach vast customer groups, and ultimately increase Payment Volume (TPV) and customer retention.
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Loyalty Programmes: Enables partners to create customised privilege schemes to cultivate long-term engagement.
BlueFocus Media: AI-Empowered Global Marketing
BlueFocus Media is dedicated to providing innovative marketing solutions for global brands. Leveraging strong capabilities in technology, data, and resources, BlueFocus Media uses AI to empower marketing.
By continuously exploring new marketing models under the AI paradigm, they inject new vitality into brand storytelling, ensuring that global brands can land effectively in local markets.
Waffo: The Global Payment Connector
Waffo is a global online payment solution provider, supporting 300+ payment methods across 50+ countries and regions.
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One-Stop Integration: Through a single universal API and smart routing capabilities, Waffo provides digital-native enterprises with seamless payment access.
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Global Settlement: Capable of accepting local payment methods (like ZaloPay) while facilitating global fund settlement.
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Capital Backing: In 2024, Waffo secured Series financing (RMB 100 million level), backed by renowned institutions such as Gaorong Capital and Bertelsmann Asia Investments (BAI).
Synergy: Unlocking New Opportunities in Vietnam
This strategic cooperation creates a brand-new opportunity for brand promotion in the Vietnamese market.
By combining ZaloPay's extensive user base and application scenarios with BlueFocus Media's AI marketing capabilities and Waffo's payment infrastructure, the three parties will:
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Share Resources: Leverage ZaloPay's traffic and BlueFocus's creative data.
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Complement Strengths: Integrate payment conversion with marketing reach.
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Drive Growth: Jointly promote brand awareness and market share for international clients in Vietnam.
We look forward to achieving a mutually beneficial development pattern, helping global brands navigate the vibrant Southeast Asian digital economy.