Merchant of Record

Simplify global selling.

Waffo Pancake acts as the seller of record for every transaction, handling tax collection, compliance, invoicing, and consumer protection on behalf of the merchant.

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What is a Merchant of Record

The legal seller, not just a payment rail.

A PSP only moves the money — shipping, tax, and chargebacks stay on you. Waffo is the seller on the invoice — the liability for every transaction stops at us by contract.

Legal seller · Waffo takes it onSales tax & VATFraud protectionInvoicingChargebacksRefundsFX conversionPayoutReceives · deliveredMerchantSELLERCustomerBUYERMOR
What we handle

Seven things we handle for you.

Without an MoR, you either build it yourself, pay someone to build it, or eat the loss when something breaks. With Waffo Pancake, you don't have to.

  1. 01

    Sales tax · VAT · GST

    Calculated at checkout, collected with the price, remitted to 47 tax authorities, filed quarterly.

  2. 02

    Global cards & wallets

    Visa · Mastercard · Apple Pay · Google Pay across 173 countries — one integration.

  3. 03

    Legal entity

    Waffo holds every entity and tax registration needed to sell abroad. You don't need to incorporate in another country or maintain local compliance.

  4. 04

    Pricing currencies

    Price in 5 currencies — USD, EUR, GBP, JPY, HKD. You settle at the true rate, no markup.

  5. 05

    FX & settlement

    Customers pay in 135 currencies. You settle in USD/EUR/GBP/JPY or local currency at the true rate, no markup.

  6. 06

    Invoices & receipts

    Compliant invoices auto-generated, localized in 9 languages.

  7. 07

    Fraud protection and disputes

    Adaptive risk scoring on every transaction. 0.18% fraud rate vs the industry's 0.6%. When a dispute does land, it lands with us — we assemble the evidence and represent the transaction end to end.

PSP vs MoR

PSPs move money. Waffo sells for you.

With a PSP alone, you're still the legal seller — tax calculation, filing, chargeback disputes, and compliance audits are all your responsibility. With Waffo Pancake, we become the merchant of record and all of that transfers to us.

A comparison of responsibilities: with a payment service provider alone the merchant remains the legal seller and keeps the tax, dispute and audit obligations; with Waffo Pancake as merchant of record those obligations transfer to Waffo
ResponsibilityMoRWe become the legal seller. Tax, disputes and audits transfer to us.PSPMoves the money only. You remain the legal seller.
Payment processingYesYes
Tax calculationYesNo
Tax collection & remittanceYesNo
Legal seller of recordWaffoSeller's burden
Tax filing liabilityWaffoSeller's burden
Chargeback dispute handlingYesNo
Audit liabilityWaffoSeller's burden
Payouts

We handle the compliance. You get the money.

Once a charge clears, the net amount lands in your account balance — already net of tax and fees. Connect a bank account or Alipay and we'll move funds to you on a schedule that fits your cash flow.

  • Multi-currency settlement with transparent FX
  • Live balance view: gross, fees, tax, net — per transaction
An illustrative balance panel: gross less fees and tax gives the net amount available to withdraw, together with the payout destination
Available Balance$44,450.00
  • Gross$48,290
  • Fee−$2,150
  • Tax−$1,690
Net$44,450
Payout To
Bank account**** 4821
CNY · Rate7.30

If you are incorporated as a company, or if you are an individual developer.

Two paths, one promise: you build the product, Waffo runs the payments.