Merchant of Record

Simplify global selling.

Waffo Pancake acts as the seller of record for every transaction, handling tax collection, compliance, invoicing, and consumer protection on behalf of the merchant.

  • Global payment

    Local acquiring, smart retries, and the payment methods buyers already reach for in their own market.

  • Tax collection and remittance

    We work out what is owed where the buyer is, collect it at checkout, and file it under our own registrations.

  • Fraud and risk protection

    Every order is screened before it settles, and the liability sits with Waffo as the seller of record.

  • Dispute handling

    The dispute lands with us. We assemble the evidence and represent the transaction end to end.

  • Customer support

    Buyers come to us for receipts, refunds, and billing questions. Your inbox stays out of it.

What is a Merchant of Record

The legal seller, not just a payment rail.

A PSP only moves the money — shipping, tax, and chargebacks stay on you. Waffo is the seller on the invoice — the liability for every transaction stops at us by contract.

Legal seller · Waffo takes it onSales tax & VATFraud protectionInvoicingChargebacksRefundsFX conversionPayoutReceives · deliveredMerchantSELLERCustomerBUYERMOR
What we handle

Seven things we handle for you.

Without an MoR, you either build it yourself, pay someone to build it, or eat the loss when something breaks. With Waffo Pancake, you don't have to.

  1. 01Core

    Sales tax · VAT · GST

    Calculated at checkout, collected with the price, remitted to 47 tax authorities, filed quarterly.

  2. 02

    FX & settlement

    Customers pay in 135 currencies. You settle in USD/EUR/GBP/JPY or local currency at the true rate, no markup.

  3. 03

    Legal entity

    Waffo holds every entity and tax registration needed to sell abroad. You don't need to incorporate in another country or maintain local compliance.

  4. 04

    Fraud protection

    Adaptive risk scoring on every transaction. 0.18% fraud rate vs the industry's 0.6%.

  5. 05

    Global cards & wallets

    Visa · Mastercard · Apple Pay · Google Pay across 173 countries — one integration.

  6. 06

    Invoices & receipts

    Compliant invoices auto-generated, localized in 9 languages.

  7. 07

    Pricing currencies

    Price in 5 currencies — USD, EUR, GBP, JPY, HKD. You settle at the true rate, no markup.

PSP vs MoR

PSPs move money. Waffo sells for you.

With a PSP alone, you're still the legal seller — tax calculation, filing, chargeback disputes, and compliance audits are all your responsibility. With Waffo Pancake, we become the merchant of record and all of that transfers to us.

A comparison of responsibilities: with a payment service provider alone the merchant remains the legal seller and keeps the tax, dispute and audit obligations; with Waffo Pancake as merchant of record those obligations transfer to Waffo
ResponsibilityMoRPSP
Payment processingYesYes
Tax calculationYesNo
Tax collection & remittanceYesNo
Legal seller of recordWaffoSeller's burden
Tax filing liabilityWaffoSeller's burden
Chargeback dispute handlingYesNo
Audit liabilityWaffoSeller's burden
Payouts

We handle the compliance. You get the money.

Once a charge clears, the net amount lands in your account balance — already net of tax and fees. Connect a bank account or Alipay and we'll move funds to you on a schedule that fits your cash flow.

  • Payouts to local bank or Alipay — no business entity required
  • Multi-currency settlement with transparent FX
  • Live balance view: gross, fees, tax, net — per transaction
A sample balance panel: the gross amount less fees and tax gives the net that is available to withdraw, with recent payouts listed below
Total Income$48,290.00
Incoming$3,840.00
Refresh
Available BalanceUSD
$44,450.00
  • Gross$48,290
  • Fee−$2,150
  • Tax−$1,690
  • Net$44,450
Payout ToBank account**** 4821
CNY · Rate7.30
Recent PayoutsIllustrative data
  • $12,800.00Bank transferJun 10Paid
  • $8,200.00¥59,860 CNY · 7.30 CNY per USDAlipayJun 07Paid
  • $3,840.00Bank transferJun 12Processing

Companies go live on Waffo. Developers start on Pancake.

Two paths, one promise: you build the product, Waffo runs the payments.