Churn is a handful of fixable moments.
A renewal that failed, a card that changed, a cancel button that got clicked. Each one has a fix, and Waffo runs it before the subscription goes quiet — no growth team, no flow to build.
Before a subscription quietly ends, three moments can catch it.
A failed renewal, a changed card, a tapped cancel — each moment has its own fix. Here they are, one at a time.
Retention is three products doing their job.
None of this is a separate product to buy. It is the subscription engine, the coupon, and the authorization path — pointed at the moment a customer might leave.
Billing
The subscription engine underneath: plans, renewals, trials, receipts, and the emails that go with them.
See billingPromotion
A win-back offer is a coupon: how much it takes off, how long it lasts, one per customer, configured per currency.
See promotionsSuccess rate optimization
Fewer renewals fail in the first place when the charge takes the route most likely to be approved.
See success rate optimizationFrequently asked questions about retention.
No. Reason codes, the customer emails, the automatic retries, the account updaters and the cancel-flow offer are all part of the subscription. You configure the offer; the rest runs on every subscription by default.
Retry timing is configured per merchant, so it follows your setup rather than a fixed schedule we publish here.
The card networks' account updaters refresh the stored credential before the next renewal falls due, so the renewal goes through without the customer doing anything.
It returns to the list price. The offer only covers what you set it to cover — the next payment, the next few payments, or every payment for as long as the customer stays — and the subscription's own price is never changed by it.
No. The cancellation goes through, and service runs to the end of the period they already paid for.
Companies go live on Waffo. Developers start on Pancake.
Two paths, one promise: you build the product, Waffo runs the payments.