Success Rate Optimization

Turn drop-off into new revenue opportunities.

Every charge takes the rail most likely to approve, and failures are retried at the right moment. You see recovered revenue — not a routing console.

Get startedContact sales

Checkout load at the edge

Down from 1.7s

Now0.9s
Before1.7s
Authorization rateIllustrative
+45%
+45%0
With WaffoWithout optimization

What the optimization returns

  • Lost orders recoveredSmart retries18%
  • Insufficient-funds renewalsPayday retries+76%
  • Checkout load at the edgeGlobal edge0.9s

Optimization across the entire lifecycle

Payments fail for different reasons at different moments. Waffo works on all of them.

  1. At checkout

    Blazing fast performance

    Global edge nodes cut checkout load from 1.7s to 0.9s.

  2. At authorization

    Local presence

    As Merchant of Record, cross-border payments reach the issuer over a local connection, with address verification on the first attempt — and traffic moves to a backup route before an outage reaches users.

  3. After a decline

    Intelligent recovery strategy

    Failed payments are retried automatically, recovering roughly 18% of lost orders.

  4. In hindsight

    Failures named, then fixed

    Abandonment and system rejection are separated, so each error code gets its own fix.

Capabilities

From seeing the cause to getting the money back.

Four capabilities in order: reports name the root cause, routing steers around outages, retries recover declined renewals, and local authentication clears at the source. Each one is shown as it actually looks in the dashboard.

01

Success reports that name the root cause

Payment success and checkout conversion are reported apart, and every drop is traced back to the error code behind it.

Illustrative data
Total Failure Payments
Failure Analysis
  • Merchant Side—/80
  • Customer Side—/80
  • Channel Side—/80
Error Details
  • Cancel close—
  • Idempotent param mismatch—
  • Insufficient merchant balance—
  • Payment not completed—

Root causeCross-border issuer restrictions — route locally instead

Checkout load
1.7sOrigin only0.9sWaffo edge
Illustrative
ChannelApprovalTraffic
Primary MID · regional acquirerHealthy94.2%100%
Backup MID · local acquirerStandby93.8%0%

Failover on degradation signals

Renewal declined$29.00 · monthly51 · insufficient_fundsIllustrative

Fixed-interval retries

  • +1hWaiting
  • +4hWaiting
  • +24hWaiting

3 failed · velocity flagged

Waffo smart retry

  • Day 2Waiting
  • Day 5Waiting
  • Day 8 · paydayWaiting

Approved on payday

Renewal recovered+76% on insufficient-funds renewals
Amount$120.00
Card•••• 4242
RouteForeign acquirer
Illustrative
Direct cross-borderIssuer sees a foreign acquirer
Address Verification Service
  • Postal code—
  • Street address—
AVS result · Y
Declined · 05 do_not_honor

First-time authorization +5% or more

Companies go live on Waffo. Developers start on Pancake.

Two paths, one promise: you build the product, Waffo runs the payments.

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