Checkout load at the edge
Down from 1.7s
Now0.9s
Before1.7s
Success Rate Optimization
Recover the revenue you already earned.
Every charge takes the rail most likely to approve, and failed payments are retried when they're most likely to succeed. You see the recovered revenue, not the machinery.
Authorization rateIllustrative
+45%
+45%0
What the optimization returns
- Lost orders recoveredSmart retries18%
- Insufficient-funds renewalsPayday retries+76%
- Checkout load at the edgeGlobal edge0.9s
Optimization across the entire lifecycle
Payments fail for different reasons at different moments. Waffo works on all of them.
- At checkout
A slow checkout is an abandoned one
Global edge nodes bring load time from 1.7s to 0.9s — under a second wherever the shopper is.
- At authorization
Local presence
Global transactions get declined more often. As merchant of record, Waffo presents the charge locally, so it clears the same checks a domestic payment would — with failover routing if a connection drops.
- After a decline
Intelligent recovery strategy
Failed payments are retried automatically, recovering roughly 18% of lost orders.
- Post-transaction
Every failure has a reason code.
Waffo separates shopper abandonment from system rejections, and gives each rejection its actual error code — so you fix the real cause instead of guessing.
Capabilities
Four ways to stop losing revenue.
Local authentication clears payments at the source. Routing avoids outages. Retries recover declined renewals. Reports tell you what went wrong.
01
Every drop has a reason.
Checkout conversion and payment success are measured separately, each drop tied to the code behind it.
Illustrative data
- Merchant Side—/80
- Customer Side—/80
- Channel Side—/80
- Cancel close—
- Idempotent param mismatch—
- Insufficient merchant balance—
- Payment not completed—
Root causeCross-border issuer restrictions — route locally instead
Checkout load
1.7sOrigin only0.9sWaffo edge
IllustrativeChannelApprovalTraffic
Primary MID · regional acquirerHealthy94.2%100%
Backup MID · local acquirerStandby93.8%0%
Failover on degradation signals
Renewal declined$29.00 · monthly51 · insufficient_fundsIllustrative
Fixed-interval retries
- +1hWaiting
- +4hWaiting
- +24hWaiting
3 failed · velocity flagged
Waffo smart retry
- Day 2Waiting
- Day 5Waiting
- Day 8 · paydayWaiting
Approved on payday
Renewal recovered+76% on insufficient-funds renewals
Amount$120.00
Card•••• 4242
RouteForeign acquirer
IllustrativeDirect cross-borderIssuer sees a foreign acquirer
Address Verification Service
- Postal code—
- Street address—
Declined · 05 do_not_honor
First-time authorization +5% or more
If you are incorporated as a company, or if you are an individual developer.
Two paths, one promise: you build the product, Waffo runs the payments.