Unlock more revenue from your online apps.
A third-party checkout you actually control: broader local payment access, pricing and flows shaped to your product, and the analysis behind every attempt. Higher first-time conversion, renewals that hold, in every market you sell into.
- 480+
- Payment methods on one integration
- 173
- Countries and markets
- 7×24
- Account support
Online app revenue breaks at scale, not at install.
An app earns in dozens of markets at once, in small amounts, from users who decide in seconds — inside a purchase flow someone else controls. These are the four places that traffic turns into lost revenue.
- 01
In-app checkout flexibility is limited
The purchase runs in a flow you do not control: the same steps everywhere, the same short list of methods, whatever the market.
- Local payment methods cannot be added to the flow
- The steps cannot be adjusted to what the product actually sells
- Pricing and fee structures are fixed rather than set per market
- 02
First-time conversion is a black box
The first purchase decides most of the revenue, and it is the step you get the least reporting on.
- Checkout success rate arrives as one number with nothing behind it
- A decline carries a code but no analysis, per market or per method
- Teams cannot optimize the step they cannot see
- 03
Renewal revenue is fragile
Recurring revenue rarely ends in a cancellation. It ends in a card that expired between two charges.
- Expired cards and failed retries interrupt revenue silently
- Excessive cancellation reminders push users toward the exit
- A lapsed renewal goes unnoticed until the period closes
- 04
Chargebacks create hidden risk
Small amounts at high volume are exactly what abuse looks for, and the dispute arrives weeks after the money is gone.
- Disputes erode revenue and margin after the sale is booked
- Assembling chargeback evidence is manual and slow
- A rising chargeback rate puts the payment account itself at risk
Four breakpoints, four answers already in production.
Every capability below is a product page you can open today, not a roadmap item.
A checkout you control
Run the purchase in your own flow, with the methods each market already uses.
- 480+ payment methods across 173 countries and markets on one integration
- Hosted, embedded or fully custom — the flow follows the product, not a fixed template
- Local currency pricing, so a purchase reads like a local price
480+payment methods portfolio-wide
Success rate optimization
See every attempt, then act on what the failures have in common.
- Complete success rate analysis, broken out by market, method and issuer
- Intelligent routing and multi-MID failover keep a market live when one route degrades
- Smart retries reschedule a failed charge instead of repeating it
05 Do not honorIssuer risk block — retried via local rail · Recovered
3DS abandonedBuyers abandoned the 3DS step — shorten the challenge or pre-authenticate
91 Issuer unavailableTransient issuer outage — the retry queue already picked these up
Renewals that hold
Most churn is not a decision — it is an expired card nobody saw.
- Stored credentials refreshed before an expiry date reaches the next charge
- Failed renewals recovered on a schedule you configure, not a fixed rule
- Recovery messages sized to the moment, instead of a stream of cancellation reminders
- Renewal dueThe stored credential is charged on schedule.
Chargebacks under control
Stop the fraud before it books, and answer the disputes that still arrive.
- Signals scored in real time, with the reason for every decision on screen
- Trial, first-purchase and promo-code abuse detected as its own category
- Chargebacks contested with the evidence assembled for you
Merchant of Record covers eligible digital goods — merchant, product and market eligibility are subject to review. Figures shown in the demos above are illustrative.
One integration, every market.
Coverage, conversion and the infrastructure underneath — the three things an app team cannot assemble market by market while still shipping product.
- 480+Payment methods across 173 countries and markets
Coverage on day one
Sell into a market without opening an entity, a bank account or a new acquirer relationship there first.
- Up to 45%Authorization rate uplift
Authorization rates that keep improving
Intelligent routing, multi-MID failover and smart retries turn declines back into revenue, improving authorization rates by up to 45% in Waffo's own illustrative measurement.
- 99.999%Uptime engineering target
Infrastructure that holds at peak
PCI DSS compliant infrastructure run to a 99.999% uptime engineering target, with global licences behind it. This is an engineering target, not a contractual SLA.
Companies go live on Waffo. Developers start on Pancake.
Two paths, one promise: you build the product, Waffo runs the payments.